The Secrets of Successful Internet Conference Marketing Part 3

The Secrets of Successful Internet Conference Marketing â€" Part 3 2 The LeWeb3 conference brought to Paris all kinds of people from Internetpreneurs to professional bloggers, from hardcore gamers to so-called Old Media journalists. Many came to listen, but most came with a message to spread. This is Part 3, ending my series of articles on how they did it: Schwag â€" This stuff is so popular, you can even buy it. Conference attendees got a laptop…bag with Ads Inside, instead of the more hoped-for Intel Inside. Plus a foldup toothbrush, arguably the most useful handout at the entire event. There were also t-shirts for all with the bizarre LeWeb3 Invaders logo at right. Cheese slices flying around in Citroen DS-inspired spaceships? Is that supposed to imply that it's the French attendees who were doing the invading? It was no surprise that there were still a mountain of these rags at the end of the conference. Thankfully, not all of the schwag was lame since visitors to Google's packed booth were able to help themselves to flashing-LED yoyos and magnets. Some chitchat with a rep about Google's recruitment difficulties earned you a black T-shirt that will get you noticed at any upcoming conferences. Not original but still smart â€" if you're going to spend on handouts, choose something oft-loved like a cool t-shirt; the receiver is happ y to wear it or knows someone who will be, and you get cheap advertising combined with free goodwill for your brand. Plus, the t-shirt is less likely to end up in a landfill. Tie-ins â€" fon founder and event sponsor Martin Varsavsky told the audience to get a free fonera Wifi router if attendees mentioned being at the conference when signing up for their account. It was such an offhanded comment, it seemed as if Martin came up with the idea on the spur of the moment and I didn't get the impression that anyone took him seriously. This was by far the biggest wasted opportunity of the conference â€" considering the aforementioned Wifi problems, Martin could have been the conference a blogosphere hero if he had given out fonera routers and accounts for immediate use at the conference, especially if he'd timed his announcement for the 2nd morning â€" late enough that earlier sufferers (= everyone) would tremendously appreciate the gesture, but early enough that they could take advantage of his offer. Assuming that his product fits its billing, this would have allowed attendees to share the provided bandwidth more efficiently and leverage any other fon users i n range. Clothing â€" Two chipper guys in white zootsuits came to the Netvibes party with magic markers and spent the night at the Paris Bodega getting people to graffiti them with their email addresses, but some people had other designs. Not a bad idea for getting them noticed photographed among that smallish dancing crowd, but how many people left the party and still remember their company/product? I don't, and I wonder how many email addresses they were actually able to read off the clothing the next day, let alone when they got back to the office. Warning…shameless plug coming…to get my company Share select Media noticed, I wore bright colors and large logos throughout the entire conference including both nights' parties. Also, being a religious Jew, I wear a kipa full-time which is somewhat of a rarity in France. With that in mind, I bet on most people having never seen a fluorescent orange kipa worn to matching polo shirts and the results were beyond my expectations. Many people ca me to ask me about the company, which gave me the opportunity to exchange business cards and learn about them too. I didn't even need my conference badge to get into the party at the Bodega, the doorman having noticed me earlier in the day. Standout clothing can be very effective as I learned, but make sure that your product or company message is getting across. Thanks for the picture, Nicole! Video clips â€" Now that the event is over, most of the presentations can officially be seen on event sponsor vpod.tv‘s website and will stay there lest we forget. Many people also archived clips on YouTube or Google Video, which is a good thing since the vpod site isn't easy to use or link to. Looking at the graphic on the right of the top LeWeb3 videos as of January 17th 2007, I hope that vpod.tv's objective for the conference was to introduce themselves to a group of opinion makers because they certainly haven't generated a lot of traffic as a result of the conference. Notice how more people viewed LesBlogs2 (LeWeb3 circa 2005) clips than non-sponsor-oriented LeWeb3 clips. That said, the credibility of these low numbers is easy to question when the #4 slot goes to an uninspired clip about the Nokia Nseries.eval Blog posts â€" Should I mention that people were somewhat driven to blog about the conference, before, during and especially after it had become a memory? Blogstorm aside, mentioning the conference and trackbacking to related blogs is a good way to solidify connections if you met the bloggers involved. Only do so if it's meaningful â€" posting simply for the opportunity to link to a new contact is one step away from spamming and it's also the reason that I didn't do it here. Conclusion Your marketing strategy should be multi-dimensional to increase its chances of success. Don't just give out business cards; participate on stage, introduce your company before asking a question from the audience, get people to rave about your schwag. Every separate angle reinforces your brand to your target audience and increases the chance that they'll retain you and your message. Another good case study comes from Seth Godin, who explains how Squidoo used clothing and tie-ins to create a lot of buzz at the eBay Live conference.eval People remember based on emotion. If they liked it or hated it, they won't forget it. In the era of information overload, this lesson is more important than ever if you hope to make a lasting impression. It's also the reason that more and more companies are turning to viral marketing and away from boring TV or radio ads replete with forgettable slogans. At the LeWeb3, emotions ran high as evidenced by the 1500+ blog posts (source: Technorati) that have been written about the conference in just over a month since it officially closed its doors. Schwag lover?

6 Tips to Help You Leverage LinkedIn for Successful Job Searching

6 Tips to Help You Leverage LinkedIn for Successful Job Searching The value of LinkedIn as a job searching and career networking platform cannot be overstated. However, the real value of LinkedIn as a tool for job searching lies deeper than is obvious to a casual user with a LinkedIn profile. If all you’re doing is updating your profile every so often and hoping recruiters will look for you and reach out, you’re missing out. The LinkedIn database is massive, with millions upon millions of records that are critical to your job-search strategy and plan. Suppose you heard there’s a growing company in your region and want to find out whether your skill set may be useful to them. Previously, you’d have to call, write or visit the company with your resume in tow, or look within your contacts to see whether they know someone within the company. It was slow, tedious and cumbersome, and often bore little fruit. If you’re on LinkedIn, you can do all that from the comfort of your home. All you need to do is search for the company, and then look for how many people within your network have connections in the company. If you have no direct contact inside, you can use one of your close contacts that has such a connection. You can also check out their leadership team on their profile to see if you have anything in common with the management e.g. they went to your college alma mater. LinkedIn is like X-ray goggles looking through the solid web that is your connections and contacts. Learn how LinkedIn can help you to advance your career and job search. Improve your headline Charity begins at home, and so the first thing to do is to improve your headline. Your name, photo and headline are the only things visible to an online searcher looking in the database. These are the ones that determine whether or not a user will click into your full profile or pass you by. Just saying what you do isn’t enough, you want to tell your future employer who you are and what you can do. “Freelance marketer looking for job opportunity” is a weak headline, but “Experienced marketer looking for small brand to put on the map” says what you want/can do. Are you searching actively, or simply on the look-out? Some employers may not take kindly to open job-searching while in their employ, which could make it difficult to openly state that you’re looking for a job. If you’re unemployed or freelancing, on the other hand, you can openly state what you’re looking for in your headline. “Office Manager looking for over-leveraged CEO to make sane” was a winning headline that was up only two weeks before the owner was recruited by one such CEO. What recruiter wouldn’t call a headliner like that, if only to see what they’re like? If you’re searching under the radar, you may not be able to have such headlines, but you can still improve your headline and profile to show you’re a catch for any business owner/manager. Follow companies you’re targeting Depending on your line of business, you probably have specific companies you’re targeting. If not, start by creating a list of such companies and then search for their company profiles and follow them. This way, you’ll hear about anything new they’re up to, from new product releases to new branches. This is the kind of thing you can mention when establishing contact to the recruiting manager. Increase your first-degree network Think of LinkedIn as a spider-web, the larger your first degree network is, the larger your entire network will be. Each connection has their connection who have their connections and so on. This is especially useful during an active job search where you want more visibility within your networks. If you haven’t been following up on old contacts, do so now. Ask if they’re on LinkedIn and invite them to join and build their own networks. It’s much easier using LinkedIn â€" simply download your Gmail, Outlook or other webmail address book and send invitation emails to join. You can use Colleagues to connect with old workmates, even if you don’t have their current contact. Just be sure not to misuse it by spamming everyone in your contact list or your invitation privilege may be suspended. Send a personalized email to people you know would appreciate the chance to connect with you. Look for introductions If you find your first-degree contacts know someone you could talk to at your target company, you can ask them to give you an introduction. Simply go to your target company contact’s LinkedIn profile and send them a message through the “Send a Message” option. This gives an arrow on the right-hand side to open a pull-down menu and select “Get an Introduction” where you can use someone you have in common to break down the barrier. Know the recruiting manager To avoid getting lost within the thousands of applications typical of recruiting portals, you have to look for the recruiting manager in the target organization. The recruiting manager in question isn’t the HR, but rather the boss to whom you’ll be reporting when you are hired in a certain post. This should be easy to do unless you’re dealing with a really large organization where there are a gazillion managers and a recruiting department the size of a whole staff at a small company. If you’re in SEO, you’re probably looking for a marketing director, marketing VP or Digital Marketing Executive for example. Once you have their name, you can send them your pain letter on paper with your resume (ensure it sounds human-voiced i.e. what you’d say if you were talking about it). Since fewer people still use snail mail, you have a better chance of gaining audience with your boss, unlike emails that have a million automatic filters. Conclusion You can take days off your white-collar job seeking by being deliberate about your approach, rather than just using the same old techniques applied by millions of professionals just as qualified as you. Use pertinent, professional techniques that address the pain points of your potential recruiters and make you stand out from a database of names and faces.   Author bio Derek Iwasiuk has wide-ranging experience in providing SEO services for over twenty years. He has a lot of expertise related to keyword selection, link building and audience targeting as well as all other aspects of off-page and on-page SEO optimization. You can connect with him on LinkedIn, Twitter and Facebook.

5 Smart Choices Vital To Your Success Happiness

5 Smart Choices Vital To Your Success Happiness The following is a guest post by Alan Fox.  His bio follows. Over the course of my life, I’ve built several careers: I’ve been an accountant, I’ve started my own law firm, I’ve created a commercial real estate business, and, most recently, I’ve embarked on a career as a writer. Throughout all this, I’ve found that success doesn’t come by accident. Sure, sometimes exciting and unexpected things happen to us, but most of all, we  make things happen. Ultimately, success comes from learning and developing certain qualities â€" seeds that grow into a fulfilling life and career. I’ve observed some of these particular characteristics (or lack thereof) in myself, and also in others â€" those who’ve worked for me and those I’ve collaborated with over the years. And I’ve always tried to take note of which qualities serve me, and which ones don’t, on the pathway to success. But one thing I like to keep in mind is that  success isnt just about external factors. Part of being truly successful, in all facets of life, involves balance. Below are what I consider to be five of the most important choices we can all make to optimize both our success, and our sense of balance, in our lives. Always aim to be consistent, in relationships and at work. As a manager, coworker, husband, and friend, I always strive to be consistent. It is also one of the qualities that I value most in those around me. I want to be able to count on the people in my life, and in my business, and not have to worry whether they will show up and follow through on their word. Consistency is also a huge factor in building trust. Having a mutual sense of trust in your relationships helps both parties manage expectations, and thrive independently. In the work environment, Id argue that consistency is even more important than talent. It is the solid bedrock on which all good companies, teams, and organizations are built. Though this also goes for families. If your bedrock is solid, you can create something incredible on top. Cultivate your creativity (even if you dont think youre creative). We all have creative capacities, even if we’re not traditionally “creative people.” In fact, our ability to innovate and find creative solutions to challenges is what makes us human. Being adaptive is part of evolution after all! This choice is especially crucial for those who underestimate their creativity, but really goes for everyone. I suggest you dig a little deeper to find ways you can foster your creativity, and use it in your life and career. Brainstorm. Bring new vision to recurring problems. Dare to think differently about challenges that have become routine. Experiment, tinker, and envision. Try an activity youve never tried and see if it resonates with you. Your willingness to experiment and explore will help you have fun and de-stress, but will also serve to make you feel more comfortable thinking on your toes, an obvious ingredient for success. Make an occasional gesture to be selfless. In today’s highly competitive working world, it’s easy to believe that the best way to get ahead in your career is to look out for #1. But, much of the time, the opposite is true. The top point guards in basketball are those who best assist their teammates and make everyone around them better players. Plus, when we fixate on a rigid notion of success or being the best, we lose touch with our many facets, and often fall prey to extreme behaviors. And as I said, success is all about making room for balance, too. When it comes to the context of work, I’ve always felt that the best employees are those who lift everyone else up with their attitude, effort, and unselfishness. But dont forget to be selfish sometimes. I know it may seem as if I’m contradicting myself, but Im not. While selflessness is an essential choice to make for success, so is making the commitment to sometimes being  selfish  when appropriate. Nothing in your life will feel successful if you dont know how and when to stand up for and take care of yourself. Otherwise, we may find ourselves too discouraged or depleted to be a worthwhile contributor to our families, communities, or workplaces. None of us can help anyone else if we aren’t personally happy, healthy, and fulfilled. Get in touch with the power of wonder. In order to be at our best, we all need to find ways to remain inspired. I’ve made a habit of taking time out of everyday to amaze myself. It isn’t necessary to go to Cirque de Soleil or take a ride on a spaceship. When you think about it, life itself, in all its complexity, holds so many reasons to be amazed. I think about the stars, the wonders of nature, the way my wife says “good morning.” I’m amazed at my 100-year-old father’s seemingly boundless energy. I am constantly reminded how amazing my life is,  and how amazing all life itself really is. Success and balance both rely on paying attention. When we pay attention, we can make choices that nurture our achievements, but also ourselves. Alan C. Fox Alan Fox has lived a long and joyful life, achieving tremendous success in many different arenas, both personally and professionally. He has advanced degrees in accounting, law, education, and professional writing. He has expanded his commercial real estate company, ACF Property Management, Inc. into a billion dollar enterprise since founding it in 1968. He founded Rattle Poetry Journal (in 1994), a nationally renowned publication including his conversations with noted poets. He’s an active philanthropist, founding The Frieda C. Fox Family Foundation, a non-profit that provides funding to youth education projects. And in the midst of all this, he has raised a large and loving family with his wife of nearly 35 years. Image credits. Main.    Selfless.  

How to Get Onto a Photography Degree Course

How to Get Onto a Photography Degree Course So, you want to be a photographer. Nothing beats experience in a vocational field such as this, but if you want to work for a company rather than freelance or start your own, having a Photography degree will make you stand out above other applicants who have a great portfolio but no relevant qualifications. However, Photography is a competitive field and with limited universities offering the course, here’s how to make sure you get a place: Image by Rodrigo Senna Educational Requirements If you are serious about pursuing photography as a career, there are certain subjects you will need in order to join a Photography course. To state the obvious, you will require an A level in Photography, as well as an A level in Art. Other subjects will preferably include humanities, maths and sciences, however these are not essential. Your A levels should be achieved ideally at grade B or above and can be supported by passes in 5 other subjects at GSCE grade C or above. Top universities, such as the London College of Communication and the University of Cumbria, offer Photography as a degree, varying from Fine Art Photography to specialist subjects such as Fashion Photography. The entry requirements will vary between schools, however you should aim to have around 240 UCAS points. [ALSO READ:  How to Get Onto a Graphic Design Degree Course] Selection Criteria Besides qualifications, universities will also look at your personal and educational references, as well as scrutinize your personal statement and portfolio. Your personal statement is very important as it shows the university why youre interested in photography, and where you feel a Photography degree will get you in life, as well as giving an impression of your personality. The personal statement should demonstrate your ability in photography by mentioning relevant work experience and studies, as well as personal experiences and ambitions. Furthermore, the personal statement should also detail your expected contribution to the particular University, so if you plan to join the PhotoSoc, say so! Your portfolio is also very important as it gives the University an idea of your level and ability in photography. It should contain both work in progress and completed works, and should contain around 20 printed images from a selection of projects. Sketchbooks and research folders are also accepted, along with a piece of written work. Extra-Curricular Activities In school, there is a variety of clubs to choose from that can boost your university application. Maybe you could take photos for the school newspaper, or join the theatre crew? A good way of demonstrating your passion for photography would be to create a photography blog. You can promote the blog through various social media sites and utilise search engine optimisation (SEO) to get the blog noticed by leading photographers. You can also send a link to this blog to prospective employers, and by reflecting on the pictures you take, you could paint yourself as a very passionate and committed photographer as well as possibly getting a job offer. Struggling to find work experience or paid photography? Grab some friends and do a photo shoot, or offer to take photographs of your friends or familys special occasion. You might find they have hired a professional photographer who will let you shadow him or her to pick up some pro tips. The University will also be looking for someone who is interested in culture. Regular trips to art exhibitions and art events, or interest in reading reviews or photography magazines and books can help establish and cultivate this interest. If you are still finding it difficult to find relevant work experience, why dont you check out the GKBC creative academy? They offer online photography work experience to build up your portfolio and it’s free to apply and join! Summary DO have good grades: relevant A levels at grade B or higher DO write an illustrious personal statement DO hold a high quality portfolio DO join clubs in high school DO have a photography blog DO take photographs for your friends and family DO immerse yourself in culture See any tips Ive missed out? Leave them in the comments section.

9 ways to make yourself work when you just dont want to - Debut

9 ways to make yourself work when you just dont want to - Debut I count myself lucky. How so? Well, Ive somehow landed a job in which I basically tweet for a living. Also, Im passionate about the work I do, I have great colleagues, and my office is dog-friendly. I have  all of this. So why is it still so hard to wake up for work in the morning? Maybe its burnout. Maybe its the weather. Heck, maybe Im just lazy. The fact is, my to-do list is longer than my arm and I need to get the heck going. If youve ever found yourself struggling to motivate yourself even with a ton of deadlines at your door, dont fret. Here are some ways to make yourself work even when all you wanna do is binge-watch  The Wire.   1. Start your day right by making your bed in the morning We hear you groaning, but trust us, this works. Doing the same good thing everyday is called building a keystone habit. Keystone habits essentially start a chain reaction of productivity that will put you on the right track towards  productivity. How does it work? Well, it gives you a small victory to be proud of, and tricks your mind  into craving more of them. Example keystone habits are drinking a glass of lemon water every day as soon as you wake up, meditating for 10 minutes, and doing a 1-minute plank upon waking. Basically, anything you think warrants a good self-pat on the back. 2. Create a dedicated work area/find a permanent work space A photo posted by Buffer (@buffer) on Jan 20, 2017 at 12:46pm PST Sometimes, you just have to take yourself out of your comfortable space. As you associate places like your bedroom with sleep and TV, it can be very difficult to convince your brain to work there. Also, if you work in an office, open-plan spaces can quickly fill up with distraction and noise. If youre working from home (and have the space), take the time to build yourself a work area. Set it up with all the stationary/chargers necessary, and make sure you have something to keep you hydrated. Also natural light helps! If youre working in an office, try asking your manager for permission to work in reception, or even the cafe across the road. Sometimes, becoming an island, if only for a few hours, could be just the thing to get all your shiz done. 3. Make a schedule and hold yourself accountable to it Old school, but creating a work schedule or blocking off time in your Google Calendar for specific things does work. Heck, print a blank calendar out and do it by hand. Having all of your deadlines visible is a great way to guilt-trip yourself into actually doing some work. Have a little compassion for yourself though: if you feel, realistically, that some things need to be pushed back, do so. At least youll have a better grasp of all of the things you need to achieve. 4. Tempt yourself into doing work Weve covered temptation bundling in more depth right here, including some examples of how to do it. To sum it all up, temptation bundling is a method that combines the fun stuff you like doing with the boring stuff you should be doing. Temptation bundling is so effective, because it bars you from doing the tempting activities unless youre doing it alongside something legit productive. Genius. 5. You cant feel like a boss unless you look like a boss There are days where I feel so tired my eye bags have eye bags. The one thing that makes me feel better? Putting on my warpaint. Just the act of putting my winged eyeliner on makes me  feel more ready for world domination. Figure out what to wear to make you feel like youre in charge. Whether its your best cufflinks, or your best pair of comfortable heels, dress for your success. Read More:  The ultimate guide to nailing the office casual wear look 6. Take  breaks and often Counter-productive? Actually, taking breaks have been proven to increase productivity. The Pomodoro technique, invented in the early 90s by Francesco Cirillo, encourages you to break large tasks down into short, timed intervals (Pomodoros), spaced out by short breaks. Apparently, it can improve your attention span and concentration. Our favourite lil tool to help you kickstart your Pomodoro work style is this Pomodoro Timer Chrome extension. 7. Do the boring thing for just 5 minutes 5 minutes. Thats nothing, right? Actually, this is a sneaky brain trick. Usually, once you jump over the initial hurdle of starting a boring task (like writing an essay), youd be surprised at how much youll want to continue doing it. I mean, you might as well. Youre at your desk anyway. 8.  Adopt a prevention focus If youre suffering from anxiety, you might be prone to procrastination because youre afraid of screwing your task up. Most of the time, we motivate ourselves using a promotion focus for example, If I work out every day, my summer bod is gonna be amazing. The prevention focus is a technique thats more, lets say,  tough love than that. So, instead of going If I complete this project Ill get promoted, its more like If I dont complete this project my boss is probably going to tell me off. Sometimes, theres just no better way to motivate yourself than thinking about the dire consequences of not doing the thing youre supposed to be doing. 9. Use an Internet blocker Its getting serious, kids. One of my ex-housemates used to make us lock away her phone because she went on Facebook too much and needed to revise. If you have housemates who can do that, we highly encourage it. (We actually took her mattress away too she was a bit of a serial napper.) However, in the digital age, using your laptop is pretty much inevitable if youre working. In order to keep yourself distraction-free, use internet blocker apps. We particularly like this very sweary one, but use it with caution around the office. Also, we also love ToDoBook, which turns your Facebook News Feed into a to-do list. Whatever task you have to make yourself to today, go forth and carpe the hell out of that diem. We got you. Feature image by the author, GIFS via Giphy Download the Debut app and  get Talent-Spotted by amazing graduate employers! Connect with Debut on Facebook and Twitter

What an MBA Can Do For Your Career - CareerAlley

What an MBA Can Do For Your Career - CareerAlley We may receive compensation when you click on links to products from our partners. The current job market is quite competitive with employers looking to hire the best talent. A degree is no longer a guarantee that you will even get an interview call. To stay ahead of the competition, job seekers are either returning to school or leveraging online programs to earn an MBA. Although tuition costs at top business schools can top $60,000 per year, the hope of career advancement more than outweighs this drawback. Many MBA candidates also consider alternatives such as an online MBA from from schools such as Northeastern. Here are some of the top benefits of an MBA. Catalyst for a Salary Increase Most employees want to earn more money and an MBA is a sure ticket to the rarefied field of top earners. According to a study carried out by the Graduate Admission Council (GMAC), people who graduated with an MBA 2011 earn an average annual salary of $75,000 while their counterparts who graduated a year earlier make, on average, $15,000 more. An astonishing 82% of all the graduates who took part in the study said that the starting salary exceeded their expectations and unsurprisingly, 96% of the graduates said they would recommend taking an MBA to people who would like to improve their career fortunes. Of course, the starting salaries vary from one industry to another. For example, MBA graduates working in the healthcare industry could potentially earn as much as $111,477 while those working in finance could potentially earn $103,122. Other industries where the starting salary is well above the $100,000 mark include energy and consulting. Increased Chances of Getting a Job after Graduation An MBA increases the chances of getting a job immediately after graduation, . The aforementioned GMAC study found that 45% of MBA graduates started working straight after graduation. An additional 24% continued with internships while looking for work. In addition, 79% of employers said they had plans to hire an MBA graduate in 2012. These statistics show that one of the best ways to impress potential employers is by adding MBA credentials to your CV. Better Networking Opportunities On the one hand, the majority of students pursuing degree courses are young with no working experience. On the other hand, most students taking MBA classes have some bit of working experience under their belts. This makes it easy for the students to expand their network of professionals with similar career goals. Such connections can prove quite useful especially when looking for new job opportunities. This is because you can also use the networks you cultivated while in business school to learn more about certain industries. For example, you can gain invaluable information from someone working in quantitative trading and use the information to expand your knowledge about finance. Career Advancement Another great benefit of earning an MBA is the opportunity to advance your career. To start with, by joining an MBA program, you will not only acquire new skills but also enhance some of your old skills. As such, you will be able to handle new and bigger responsibilities because you would be able to use your new skills to improve productivity at the work place. In most cases, a promotion comes with perks such as a salary increase, performance bonuses, and stock options. People who do not have an MBA can only dream about such rewards. Gateway to Entrepreneurship Entrepreneurship has become a badge of honor in the United States. The fastest route to bootstrapping the next big startup is by enrolling in an MBA program. According to Forbes Magazine, some of the successful companies started by MBAs include Zynga, Yelp, Bump, GrubHub, Warby Parker, Trulia, and Birchbox. An MBA is more than a piece of certificate from a business school. It can help you earn a higher salary, advance your career, increase networking opportunities, reduce the likelihood of becoming another sad unemployment statistic after graduation, and help whet your entrepreneurship appetite. Up to 93% of students surveyed by the GMAC said that an MBA made it easy for them to find the right employers. We are always eager to hear from our readers. Please feel free to contact us if you have any questions or suggestions regarding CareerAlley content. Good luck in your search,Joey Google+ Job Search job title, keywords, company, location jobs by

How To Write A Captivating Résumé For A Boring Job - CareerEnlightenment.com

Focus On Results.There’s nothing boring about contributing to commercial success.As companies restructure to become leaner and more efficient, every single role plays some part in driving top and bottom line success even “boring” functions that aren’t typically associated with revenue and profitability.Take time to define the exact role you play in the success of the business, be it boosting customer satisfaction, realising cost savings, or some other industry- or function-specific KPI.Get to the heart of it by asking yourself what you were hired to do, how you delivered on that mandate, and the value that was created (or loss prevented) as a result.Consider this example for a Proofreader at a marketing agency:Prevented $15,000 in potential losses and preserved agency credibility with a marquis client by identifying and correcting an embarrassing error prior to printing.Focus On Personality.At the outset of a search, the best recruiters take the time to consider the personal ity traits of their ideal candidate: the innate characteristics that would allow someone to thrive in the role, industry, team or company culture.If you’re concerned your experience is coming across as flat, uninspiring, or boring, inject interest by strategically highlighting the traits and characteristics you possess that are also highly valued in your function.Take a hotel housekeeper, for example.As a recruiter, I’d look for someone equally comfortable behind the scenes as they are with customers, intrinsically motivated to hit targets, detail oriented, and comfortable dealing with repetitive (and sometimes disgusting) tasks every day.Now take this introductory sentence, written for a Housekeeper ready to step into a supervisor role. Note how far personality and professional storytelling go in elevating this typically boring job:A professional Housekeeper with more than 5 years’ experience delighting guests at one of Sydney’s most luxurious hotel properties, I enjoy seei ng the results of my efforts, competing against personal bests to deliver exceptional housekeeping services in the most efficient way possible. Key Points To Remember:At the end of the day, the key to presenting boring jobs on your résumé is all about knowing where to focus your efforts. And for that, you really need a strong personal brand.A well-defined personal brand acts like a compass which points you in the right direction, and helps you decide what to share, what to downplay, and what key messages to focus on.Have you had success using any of my tried and tested tips for making boring jobs pop on your resume? Let me know in comments below.